Sunday, October 19, 2014

Minnie Mouse Witch?

Continuing from the previous post, here are the details on Hallmark's witchy Minnie Mouse.

As with Count Mickey, Minnie the Witch is depicted in 2 plush versions (in addition to her role, with Mickey, on the water globe). "Halloween Minnie Mouse" is up first. She is part of the itty bittys line (selling in stores, only, for $6.95) and is described as " the sweetest treat this Halloween". Clearly, we're not supposed to be afraid of this mouse.


Next, is the "Minnie Mouse the Witch" plush. She sells for $19.95 (though is now sold out online). As with her male counterpart, the artificiality of her costume is the highlight of her product description: "Everyone's favorite glamour mouse is all dressed up for Halloween as a beguiling and lovable witch. Minnie will cast a spell of fun over your holiday and help you get in the spirit of fun."



Given the descriptions that accompany these products, it is no surprise that the "Mickey and Minnie Mouse Water Globe" is so tame. Obviously for Disney, brand identity trumps Halloween.



No comments:

Post a Comment